While ArmorCoat was founded on the belief that concrete and garage floors deserve better protection across Northwest Florida, what truly fuels our work every day is our dedication to our clients. We treat every home like our own and deliver the level of service we’d expect for our own families—honest, professional, and detail-driven.
Request a FREE QUOTE Today!ArmorCoat Concrete Solutions is built on a foundation of dedication, experience, and a commitment to empowering entrepreneurs. At the heart of our family-owned business are Michael Menke and Rick Mauro.
Michael Menke, a proud Navy veteran, brings a strong educational background to the team, holding a bachelor’s degree in Business from Embry-Riddle Aeronautical University and a Master’s Degree (MSM) from Troy University. His military service instilled in him the core values of discipline, integrity, and unwavering attention to detail – principles that are now the bedrock of ArmorCoat.
Rick Mauro is a distinguished Army veteran who also served his community as a veteran of the Pensacola Police Department and the Escambia County Fire Department. He holds a bachelor’s degree in Criminal Justice. Like Michael, his service experiences have deeply ingrained the values of discipline and integrity into his approach.
Supporting the leadership team are their spouses. Dawn Menke, Michael’s wife, is in charge of ArmorCoat Operations, ensuring the smooth day-to-day functioning of the business. Julia Mauro, Rick’s wife, holds a master’s degree from the University of West Florida (UWF) and manages the company’s accounting.
With multiple years of hands-on expertise in the concrete coating industry, combined with over three decades of collective small business experience, Michael and Rick have a profound understanding of what it takes to succeed. They’ve channeled this knowledge, alongside the operational and financial expertise of Dawn and Julia, into creating a robust support system for aspiring business owners.
ArmorCoat Concrete Solutions offers exciting franchising opportunities through comprehensive Dealer Agreements, designed to provide individuals with the tools, training, and ongoing support needed to launch and grow their own successful concrete coating businesses.
We’re not just about transforming concrete; we’re about transforming lives by helping others achieve their entrepreneurial dreams.
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Request InformationWe know the challenges our community faces—from the coastal climate to the high demand for durable, low-maintenance surfaces—and we’ve built our business around delivering the perfect solution.
With years of hands-on expertise and a deep commitment to quality, we provide concrete coating systems that not only protect and extend the life of your floors but also enhance their appearance with long-lasting style. Whether it’s a residential garage, a commercial showroom, or an outdoor space exposed to the elements, our products and installation process are designed to stand up to everyday wear and tear while exceeding expectations. At ArmorCoat, it’s not just about coating concrete—it’s about delivering results that improve the spaces where you live, work, and gather.